Creative industries thrive on spaces that nurture collaborations and communities as platforms for artistic exchanges. Geneva’s newly opened FOOUND takes on the historic baton-pole from Andy Warhol’s own fabulously seductive and seminal NYC Factory, within which he created some of his most famous pop art, serving as a meeting place for the intermingling of musicians, artists, sexual radicals and film-makers alike.

FOOUND is a beautiful concept store on the rue Jean Gutenberg 16 just 5 minutes away from Cornavin station and also housed in an abandoned factory whose primary objective is to promote and sustain young Genevan artists and entrepreneurs.

It is a large-scale space boasting 500 sq. metres and two floors, filled with little niches of craft shops, artist ateliers, restaurants and cafés, but also hairdressers, nutritionists, yoga and Pilate’s instructors, and a tattoo parlour. There’s even a flashy international architecture studio called A-Bureau sitting comfortably next to a few experts in astrology.

Although, ‘eccentric artist types’ might come to mind, FOOUND is not a self-contained artistic hub but is open for business. Run by the practical mind of ex-retail marketer Fanny Arnaudo. Prepare to be blown away by the thoughtful retro-interior Swedish designs that are almost too perfectly selected and arranged to the oh-so-trendy 3D printers that will make you a toy on the spot.

Part-exhibition, part-marketplace; Here are 21st century crossroads which join the commercial with creative ideas. Open to the public and very much for sale.